Associate, Brand Marketing

  • WeWork
  • Minato-ku, Tokyo, Japan
  • Dec 04, 2019

Job Description

About the Role:

Partner with the regional brand manager to oversee the development and delivery of the overall WeWork brand expression.


  • Acting as guardian to WeWork’s brand identity including all the key brand elements: voice & tone, visual & expression, key messaging, etc
  • Nurturing and protecting WeWork’s brand at a global level so that our brand is always displayed consistently, in line with brand guidelines so we create equity and value in our recognizable brand assets
  • Combining business strategy with brand thinking to help create actionable storytelling ideas, while ensuring that all products, services and business lines adhere to brand guidelines
  • Researching and leading group working sessions with stakeholders where necessary
  • Oversee management of business stakeholders throughout the strategic process, presenting work, managing their expectations and ensuring their voice is heard and business needs are met
  • Provide creative feedback and direction when asked
  • Management of agencies and vendors to help steer direction of their work so it feels localized to each region
  • Thought-leadership; leading a proactive approach to bringing forward opportunistic and new ideas
  • Being a disciplined and empathetic person, developing capability and competency within the team and across virtual teams; empowering people to have very impactful brand stewardship projects – managed to the high standards demanded for our brand


  • Have 2-3 years of experience in B2C or B2B brand management or creative function
  • Be an impactful storyteller - comfortable in any arena evangelizing our brand mission
  • Have a wealth of understanding of the trends shaping consumer behavior today and in the future
  • Possess the ability to simplify research and strategic thinking
  • Be comfortable giving creative feedback as well as interpreting insight from data
  • Have a natural ability to apply creative thinking to business problems
  • Proven to be capable of guiding and nurturing creative work that meets business briefs
  • Have an attention to detail, very high-quality standards and principles when it comes to brand integrity and acting against insights
  • Be an exemplary leader embodying the 'we' spirit and values
  • Be a seasoned collaborator with the ability to operate cross-functionally