Merchant Engangement Content Lead

  • Grab
  • Indonesia
  • Sep 10, 2019

Job Description


  • Strategy

    • Working closely with the team, develop and maintain a robust content strategy to engage, educate and grow Foodpreneurs’ business, in line with GrabFood’s business goals and objectives.

    • Own and manage the content hub and calendar for merchants, while supporting key content initiatives on Marketing, Product, Mex Experience teams’ roadmaps. 

    • [In the interim] Drive training content strategy for the training team to execute training content for MEX

  • Content Development

    • Create, adapt and publish engaging content. This may include editing and proof-reading. 

    • Manage and work with exclusive partners and vendors/ agencies for content

    • Repurpose content for various channels (e.g. newsletters, social media, blogs, training materials, comms etc.), and adopt the most relevant and effective writing style.

  • Content Management: 

    • Monitor and report engagement metrics for content and continue to improve on it.

    • Set the standard for writing/ language and tone used and the desired content quality.

Get to know our Team:



Get to know the Role:

-Lead or deliver specific client studies autonomously with direct contact with senior executives in the organization

-Mentor and guide junior members of the team

-Work on Grab's top agenda projects from ideation to execution. These projects span across the entire organisation (our 6 countries and across all our business units) and will influence the overall strategic direction of the firm.

-Be a sounding board for the strategic initiatives and decisions of senior management staff

The day-to-day activities:

-Own a functional day-to-day responsibility typical in a strategy function while applying expertise to drive multiple high impact 'build the business' projects

-Support client teams at various stages; for example, providing a fact base, structuring and helping with issue identification and solutioning, advising on the practicalities of implementation or leading actual execution

-Some projects may require travel across the six countries

The must haves: